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Home » Authors » Karen E. Thuermer

Karen E. Thuermer

Articles

ARTICLES

Following McDonald's to China Was Not As Easy as Pie

February 1, 1998
Karen E. Thuermer
When Bama Companies, a Tulsa, Okla.-based pie maker, found it too costly to continue exporting to China to supply McDonald's, its biggest customer, Bama officials decided to set up operations there. Implementing that decision involved numerous challenges.
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