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Amazon is shutting down a service that offers same-day delivery from mall and brick-and-mortar retailers, according to CNBC.
The company has stopped any new development of the service, called Amazon Today, and will begin to wind it down, according to two people with knowledge of the matter, who declined to be named.
According to the sources quoted by CNBC, the bulk of the program will be shut down by December 2, although select retail partners will be able to continue fulfilling orders with Amazon Today through January 24, 2025.
A small number of employees will be laid off, while others will be transitioned to other positions within Amazon, the company said. Employees who work on Amazon Today learned the news in a meeting on October 21
Launched in 2022, Amazon Today offered to showcase retailers’ in-store inventory on Amazon's storefront, allowing them to offer speedy delivery from their brick-and-mortar stores and shopping malls in select cities. Amazon’s contracted Flex drivers, which make deliveries using their own vehicles, retrieve the packages and drop them at customer locations within hours of the orders being placed.
The decision to shutter Amazon Today comes as a surprise since Amazon was pitching the service to more retailers at the Shoptalk Fall conference in Chicago, October 16-18.
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