When Daimler-Benz decided to tap into the growing demand for sport-utility vehicles with an all-new design, it relied on innovative manufacturing and supply-chain efficiency to bring the product to market at a reasonable cost.
When once-ailing American icon Harley-Davidson decided it had to build a new plant to meet increasing demand, many locales wanted the nod. In the final round, Kansas City's air links to Harley headquarters and its "common culture" theme carried the day.
The latest supply-chain news, analysis, trends and tools for executives in the automotive industry — which consists of companies that produce automobiles, utility vehicles, motorcycles, all-terrain vehicles and heavy trucks. Learn how automotive companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
Subscribe to our Daily Newsletter!
Timely, incisive articles delivered directly to your inbox.